Karamo Brown launches Kē wellness app with AI Karamo, $14.99/mo

Karamo Brown has launched Kē, a wellness app available on iOS and Android that pairs personalized fitness, nutrition and meditation tools with an "AI Karamo" digital clone powered by Delphi. The app is offered by subscription at $14.99/month after a 3-day free trial.

What is Kē and what features does it offer?

Kē is a mobile wellness app that combines personalized fitness plans, nutrition guidance, meditation videos and community groups to support users across fitness, sobriety and mental health. The app creates fitness plans tailored to users’ equipment and schedules, suggests meal plans based on food users have at home, pairs workouts with guided instructional videos, includes a meditation section with videos targeting emotions, and hosts community groups focused on shared experiences like sobriety.

Karamo developed the app after spending a year and a half focusing on his own fitness, nutrition, meditation, sobriety, relationships and personal growth, and he positioned Kē as a tool to help others on similar journeys.

How does AI Karamo work and what safeguards are in place?

AI Karamo is a digital clone that answers users’ questions in real time in Karamo’s voice, built by AI startup Delphi using interviews, podcast episodes and other clips of Brown to model his persona. Using the AI feature means users share their conversation data with Delphi, and Brown says a human team oversees the app to help keep interactions safe.

Brown framed the clone as an aid rather than a replacement for relationships, saying it can direct people to appropriate resources and remind them to seek support from real people. He also noted personal reactions to the technology: "My best friend and sister to this day still talk to the AI clone when they can’t get hold of me." He added that users can talk to the clone as often as they need, but the goal is to help people make progress rather than keep them talking to the AI indefinitely.

Delphi plans to add agentic capabilities to Kē that would let the AI perform tasks on users’ behalf, for example adjusting the app’s "My Plan" tab after giving workout advice.

Why it matters

Kē joins a growing wave of celebrity-backed AI products that pair personal brands with synthetic voices and personas, exemplified by other celebrities licensing voice replicas. The app surfaces three concrete tensions: consumer appetite for personalized, on-demand guidance; platform reliance on third-party AI providers like Delphi; and privacy trade-offs since conversation data are shared with the AI provider. Those trade-offs matter because they affect how comfortable users are engaging with a digital clone on sensitive topics such as sobriety and mental health.

What to watch

Watch for Delphi’s rollout of agentic features in Kē and how the app’s human moderation model scales as usage grows. Also watch whether other celebrities follow Delphi’s model or choose alternate providers, as celebrities like Matthew McConaughey and Michael Caine have licensed voice replicas through ElevenLabs while Arnold Schwarzenegger also has a digital clone built with Delphi.