Meta launches Meta Glasses at $299, drops Ray-Ban, adds Muse Spark

Meta launched the new Meta Glasses on June 23, 2026, offering three styles that drop the Ray‑Ban brand and start at $299, a price Meta says is about $80 cheaper than the Ray‑Ban Meta Gen 2. The lineup includes the Fury, the Adventurer, and Meta Glasses by Kylie, and Meta says privacy improvements will arrive "really soon."

What's different about the new Meta Glasses?

The new Meta Glasses are cheaper and come in three distinct styles, while keeping internal hardware similar to recent Ray‑Ban Meta Optics Styles and offering slightly longer battery life. Meta positioned price as the key change: the glasses start at $299 to hit a lower price point, and EssilorLuxottica remains involved behind the scenes in design and manufacturing.

Design differences are mainly aesthetic and fit. The Adventurer is slimmer with standard and large sizes, the Fury is chunkier, and the Kylie model has a Y2K look meant to sit lower on the nose and ships with a special mirrored case. Practical changes include adjustable nose pads that click into three positions, temple tips with bendable wire, overextension hinges for wider faces, and support for prescriptions from −12 to +2.25, though prescriptions stronger than −6 require an optician. Meta notes the camera appears smaller than on earlier Ray‑Ban models; that smaller camera was introduced in March with the prescription‑optimized Optics Styles.

How is Meta handling privacy and AI in these glasses?

Meta is shipping the glasses with Muse Spark, the first model from Meta’s Superintelligence Labs, and it plans to roll that AI onto older Ray‑Ban and Oakley glasses in the US and Canada via a software update. Muse Spark adds 14 more languages, including Arabic, Japanese, Mandarin, Hindi, and Korean, brings pedestrian turn‑by‑turn navigation to displayless glasses, and will gain a "dynamic photo" feature later this month.

Meta executives framed AI and privacy as linked problems. Alex Himel, Meta’s vice president of wearables, said, "We just feel like we need to have a pair of glasses at a lower price point," explaining the move away from visible Ray‑Ban branding. Himel also acknowledged misuse of devices and promised updates aimed at addressing tampering and harassment, saying the company has seen an increasing number of bad actors. He added Meta is discussing how to find "a uniform way of handling things" across places with different rules.

On product demos, Muse Spark showed improvements: live Mandarin translation worked with a small amount of latency in a noisy demo room, and the assistant produced more natural recommendations in a voice demo. In one example, Meta‑as‑Kylie estimated a plate of canapés at roughly 280 calories but admitted uncertainty about a specific item.

Why it matters

Lowering the entry price to $299 and offering three mainstream styles broadens the glasses' appeal beyond early adopters and fans of Ray‑Ban silhouettes. At the same time Meta is betting that Muse Spark and added language and navigation features will create clearer day‑to‑day value. Those moves collide with ongoing privacy concerns: Meta must deliver concrete, visible safeguards and policy work quickly, or the glasses risk being restricted in public spaces despite improved hardware and software.

What to watch

Look for the privacy updates Himel promised "really soon," and the immediate rollout schedule for Muse Spark to older Ray‑Ban and Oakley devices in the US and Canada. Also watch the dynamic photo feature and pedestrian navigation arriving later this month, and any regulatory or venue bans tied to facial recognition or differing local rules that Himel warned could complicate a single global build.