Adobe acquires Topaz Labs, adds AI image and video tools

Adobe announced it is acquiring Topaz Labs, the two-decade image and video enhancement company whose models include Astra for AI video upscaling and Wonder for image retouching and enhancement. The company, which won an Emmy last year for its production technology, will be folded into Adobe’s creative business.

What did Adobe buy?

Adobe bought Topaz Labs, a maker of AI models and tools for sharpening, denoising, upscaling and restoring footage. Topaz has existed for more than two decades and released models such as Astra for AI video upscaling and Wonder for image retouching and enhancement; it also developed technology to make large video models run on consumer-grade GPUs.

How will Adobe use Topaz’s technology?

Adobe will integrate Topaz’s models into its Firefly AI app and other parts of its image and video editing suites, while continuing to make Topaz’s offerings available as stand-alone services through Topaz’s website. Adobe already offers some of Topaz’s tools inside Creative Cloud, and the company said it will fold the startup into its creative business. As Deepa Subramaniam, VP of product marketing for Creative Cloud at Adobe, put it, "Topaz Labs brings deep expertise in optimizing large, complex AI models to run directly on device."

Why does this matter?

The acquisition strengthens Adobe’s AI capabilities for professional image and video workflows and reduces friction for users who might otherwise turn to rival apps. Topaz’s on-device optimization directly addresses responsiveness and cost for creators by enabling large models to run on consumer-grade GPUs. Adobe has already been adding AI across its apps and building an AI-centric media editing studio with Firefly; bringing Topaz in-house helps keep advanced enhancement tools inside Adobe’s ecosystem.

What to watch

Adobe said the transaction will close in the second half of 2026. Watch for when Topaz’s Astra and Wonder show up inside Firefly and Creative Cloud and whether Adobe maintains the stand-alone Topaz website offerings the company promised to keep available.

Specific facts from the announcement: the acquisition was announced publicly on November 4, Topaz Labs has been in business for more than two decades, Topaz won an Emmy last year for its production tech, and Adobe set the closing window as the second half of 2026.